Here is the second part to my post… Taking now stock of the marketing mix, let us focus for a moment on packaging. What’s better than a chocolate chip cookie? Well, the answer should come easily at this stage: a chocolate chip cookie in a package optimized with Neuromarketing. Although initially this type of research [...]
Posts Tagged 'neuromarketing'
HABITS OR “AHAH” BITS? – Part I
The field of Neuromarketing or brain sciences which study consumers’ sensory, cognitive and emotional responses to marketing stimuli is simply becoming phenomenal. The term Neuromarketing was coined in 2002 by Prof. Ale Smidts, ERIM (Erasmus Research Institute of Management) author of Top Article Award that same year. It designates the use of modern techniques, involving [...]
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