On Friday, the 5th of August 2011 the world woke up to a reality that USA has lost its credit rating of triple A. This means that USA is no more the safe haven for investment it always was. The main reason for this credit rating downgrade was the politicking in Washington at the cost [...]
The field of Neuromarketing or brain sciences which study consumers’ sensory, cognitive and emotional responses to marketing stimuli is simply becoming phenomenal. The term Neuromarketing was coined in 2002 by Prof. Ale Smidts, ERIM (Erasmus Research Institute of Management) author of Top Article Award that same year. It designates the use of modern techniques, involving [...]
“Ferrari World Abu Dhabi is a multi-experiential theme park, which reflects the brand values of passion, technical innovation and excellence of Ferrari which have been brought to life under the roof of the world’s largest indoor theme park. Ferrari World Abu Dhabi is not just a theme park, but an immersive experience that will spark [...]
Remember why you started your small business in the first place? If you’re like most entrepreneurs, it was because you wanted freedom – to be the master of your own time and most likely to make more money. You wanted to be happier and to do work that you loved. But once a small business takes [...]
The most anticipated event at S P Jain, The Brain Triathlon, announced its world champions. It has indeed been the grandest of the events at S P Jain. The contest initially saw International Baccalaureate (IB) school students from 15 different countries participate; later 28 IB schools students from 11 different countries – UK, USA, Australia, [...]
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