What is critical thinking and how is it helping leaders make better decisions? Leaders make decisions every day based on explicit assumptions and non-emotive, rational processes. Or do they? The latest economic crises highlighted a plethora of bad decisions, made by well-educated leaders using the best tools and data available. As these decisions are analysed [...]
On Friday, the 5th of August 2011 the world woke up to a reality that USA has lost its credit rating of triple A. This means that USA is no more the safe haven for investment it always was. The main reason for this credit rating downgrade was the politicking in Washington at the cost [...]
The field of Neuromarketing or brain sciences which study consumers’ sensory, cognitive and emotional responses to marketing stimuli is simply becoming phenomenal. The term Neuromarketing was coined in 2002 by Prof. Ale Smidts, ERIM (Erasmus Research Institute of Management) author of Top Article Award that same year. It designates the use of modern techniques, involving [...]
We hear all the time that business people must embrace globalization in order to survive. But where and how will they achieve this global mindset? The logical answer lies in higher education. After all, the whole purpose of education is to prepare for a career. And if young people want a job in today’s increasingly [...]
Remember why you started your small business in the first place? If you’re like most entrepreneurs, it was because you wanted freedom – to be the master of your own time and most likely to make more money. You wanted to be happier and to do work that you loved. But once a small business takes [...]
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